ZING whitens and dissolves stains, remineralises enamel and stops sensitivity - all in one. Free from SLS & Titanium Dioxide. Made in the UK. Cruelty-free & Vegan-friendly. 100% Recyclable. Toothpaste, but magic: - Hydroxyapatite (Micro): A magic ingredient: repairs enamel + stops sensitivity + restores enamel's original gloss. The ultimate all-in-one. ZING uses micro, instead of nano. - Papain: Whitens teeth and dissolves stains, with low abrasion. - Fluoride (1450ppm): Prevents cavities. Fights plaque. Strengthens enamel. - FREE from Titanium Dioxide, a white dye and suspected carcinogen found in cheap toothpastes. - FREE from SLS, a foaming agent and common cause of mouth ulcers found in cheap toothpastes. - FREE from animal fats found in cheap toothpastes. Vegan-friendly, cruelty-free and 100% recyclable Proudly Made in Yorkshire.