The W7 Cool Jelly Soothing Primer Stick is a refreshing, multi-purpose primer designed to soothe, hydrate, and prep the skin for makeup application. Its innovative jelly-like stick format glides effortlessly over the skin, delivering an instant cooling sensation while helping to create a smooth, even base. Formulated to care for dry, sensitive, or irritated skin, this primer helps reduce the appearance of redness and puffiness while improving overall skin comfort. It also works to refine the look of pores and fine lines, leaving the complexion fresh, hydrated, and ready for makeup. Enriched with skin-loving ingredients such as aloe vera, niacinamide, glycerin, and hyaluronic acid, it provides both skincare benefits and makeup prep in one step. - Cooling jelly stick primer for instant soothing effect. - Helps hydrate and calm dry, sensitive, or irritated skin. - Reduces the appearance of redness and puffiness. - Smooths skin texture and helps blur the look of pores. - Enriched with aloe vera, niacinamide, glycerin, and hyaluronic acid. - Can be used as skincare or as a makeup base.