This shampoo is specifically designed to be used following a color service to effectively remove all residue from the hair and scalp, stop the oxidation process and extend the life of hair color. - Extra Clean -An extremely effective combination of surfactants balanced specifically to gently remove all color product from the hair and help eliminate scalp irritation after processing. - Extends Color -Fennel extract is a naturally-derived "peroxide scavenger" and UV reducer which helps to stop oxidation after a color service and prevent color fade. - True Results -By removing all of the color product from the surface and stopping the oxidation process, you achieve true color results from the very first day.