Our Prime Forever™ Preservation Serum reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application*. Clinically proven, our serum also visibly improves the quality and texture of your skin.^ 100 hours of hydration. Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out.† Instantly, skin looks brighter and more luminous.† Our No7 Prime Forever™ SPF50 Primer 50ml reduces key surface ageing activity within minutes and helps preserve skin for 24 hours from the moment of application.* With 24-hour hydration, the primer visibly improves the quality and texture of your skin.^ Skin feels more plump, skin tone looks more even, and emerging lines associated with dehydration appear filled out.† Instantly, skin looks brighter and more luminous.† 96% said it gave their skin a healthy-looking glow.± *From Antioxidant protection against surface oxidative stress. ^Consumer Study assessing the appearance of dullness, uneven texture and tone. † Consumer Study. †† Consumer Study.