Water-based wax that separates and defines without leaving residue behind. Gives all the shine and control of a wax in a clean, water-based formula. A re-workable wax that gives definition, shine and a firm hold which will last throughout the whole day. Gum Gum smells like bubblegum. What is does:The product is used to thicken the hair and give the ultimate hold. Offering the highest holding rate out of the whole range. Who is it for: For men that want a strong hold but still with shine. Designed to control all hair types and styles, even thick, coarse, wavy hair. Stays moist throughout the day. Also, it is used by women.
