This Moment filter turns everyday shots into cinematic visuals you'll notice straightaway. The CineBloom effect softens bright highlights and tones down digital sharpness, giving your footage a gentle, natural glow. A built-in 2-5 stop Variable ND helps you control exposure and motion blur as lighting changes, without slowing you down. And with 20% light transmission, it cuts brightness just enough to stay creative without scenes feeling overly dark. Good to know - Schott B270 optical glass keeps shots sharp with natural colour and contrast- Viewfinder-visible hard stops make light adjustments quick and easy - Its anti-fingerprint coating helps keep the glass cleaner during busy shoots - The anti-reflective layer helps maintain clarity in tricky lighting conditions - Oleophobic hydrophobic topcoat repels water, oils and everyday handling marks- Its anti-glare coating reduces flare when shooting into bright light sources