What is MindMax Brain Formula? Each serving of MindMax Brain Formula provides 20 vitamins and minerals, including zinc, iron and iodine, which contribute to normal cognitive function. To complete the formula, our experts have also included the omega 3 fatty acids EPA and DHA, as well as ginkgo biloba. What are the Benefits of MindMax Brain Formula? MindMax Brain Formula has been carefully developed with nutrients that contribute to a range of authorised health claims. Cognitive Function – Cognitive function covers everyday brain-based processes such as attention, memory and learning. Within this formula, zinc, iron and iodine contribute to normal cognitive function. Brain Function & Vision – DHA contributes to the maintenance of normal brain function and normal vision. The beneficial effect is obtained with a daily intake of 250mg DHA. Mental Performance – Pantothenic acid, also known as vitamin B5, contributes to normal mental performance. It also contributes to the normal synthesis and metabolism of some neurotransmitters. Oxygen Transport – Iron contributes to normal formation of red blood cells and haemoglobin, as well as normal oxygen transport in the body. Reduction of Tiredness and Fatigue – Vitamins B3, B5, B6, B9, B12 and C, along with iron and magnesium, contribute to the reduction of tiredness and fatigue. Why Choose Simply Supplements? All products in our range are developed by our team of nutrition experts using carefully selected ingredients. We work closely with our UK manufacturer, which uses advanced facilities and produces to Good Manufacturing Practice (GMP) standards. MindMax Brain Formula has been created as a comprehensive daily supplement for those looking for a convenient blend of vitamins, minerals, omega 3 fatty acids and ginkgo biloba.