An innovative purple shampoo for bleached, blonde, and grey hair, designed not only to neutralise unwanted yellow or brassy tones but also to address their underlying cause. Its triple-action technology removes built-up metals and minerals from the hair, neutralises existing yellow tones, and helps protect against future oxidation that can lead to colour discolouration. The lightweight foam formula spreads evenly through the hair, without leaving purple stains or over-toning. After use, hair appears brighter, cooler in tone, with more vibrant colour and a natural shine.
