Joico JoiFull Volumizing Shampoo - brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.- Instantly cool brassy tones and brighten cool blonde hair.- Help maintain healthy-looking hair with brilliant shine.- Nourish and protect fragile blonde hair.- Rich lather gently cleanses hair.
