From the Ground UpJessica Hatzis Bree JohnsonLabel: Affirm PressDescription: THE bible for anyone looking to build a brand from scratch from the co-founders of global success frank body.The only thing scarier than a new idea is an old one.Jessica Hatzis and Bree Johnson co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body share their expert advice on building a brand from scratch – the ethos process opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.With a strong focus on how women and minorities are creating some of the best brand activity out there including case studies from a portfolio of brands worth over $1 billion From the Ground Up is an honest and proven approach to brand building for entrepreneurs marketers and dreamers who want to build not just a business but a legacy.Curious? Time to risk it for the biscuit.
