London altpop group The Itch release their debut LP on April 10th via Fiction 43 I OH YOU. On 34Its The Hope That Kills You34, Simon Tyrie amp Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indierock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism.