Alter Ego Blondego Pure Diamond Lift una professional hair dye, 60 ml, specifically formulated for lightening blonde hair. Thanks to its innovative lightening technology and enriched pigments, it offers bright and long-lasting results, giving the hair una shine naturale and an even color. The HL.91 Pearl Ash variant guarantees a cool effect elegante, eliminating unwanted yellow tones and enhancing the brightness of the blonde. Easy to apply, this dye is ideal for chi those who desire a refined and modern look, while maintaining the health and softness of the hair. Suitable for use both in salons and for home treatments, Blondego Pure Diamond Lift is the perfect choice to enhance and perfect every shade of blonde.